Acorn is a fictional toy store that sells wooden handmade toys that encourage children to play and use outdoors. Acorn's goal is to help children create a deeper appreciation and relationship with nature, which is portrayed through the brand's use of earth-tone colors and its squirrel mascot. 
I developed the primary and secondary logo, color palette, and brand pattern. Using the new visual identity, I developed packaging mockups and a physical sign design to help bring the brand to life.
This project was done as a part of a brand design challenge on Instagram. The challenge was to develop a brand identity for Acorn. All aspects outside of the business name were developed by myself to create a more rounded and unique brand.
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