Brewhaha Roasters is a small-batch, sustainably sourced coffee roaster based in Madison, WI, that sells both online and in select retailers and local cafes. The Brewhaha team was seeking a website redesign to improve website navigation and flow, increase brand awareness, and improve the online ordering experience to increase online sales.
In addition to redesigning their e-commerce website, I developed an updated color palette and brand fonts to match the existing branding on the packaging. I also shot all new product photography for product images on the website and to use throughout their marketing.
 Once the website was complete, our team executed Brewhaha's paid digital advertising strategy and social media and email marketing to support their sales and awareness goals. We also developed strategies and promotions to improve sales and awareness to new customers and improve sales for low-performing and online-only products. 
I was responsible for the strategy, design, and execution of all website, branding, photography, and digital marketing efforts.
Before the website redesign...
after the website redesign
Complete with updated branding, product photography, and an engaging behind-the-scenes video for the homepage header, shot and edited by myself.
paid digital marketing eXAMPLES
Paid social media and Google Display Ads were used to reach a wider audience throughout the U.S. to increase online orders. I was responsible for the strategy, creative and copy development, and implementation of the campaigns.
In addition to traditional static image posts, I developed videos to increase Brewhaha's social media presence. I filmed all footage, edited each video, and shared them across Instagram and Facebook.
90 days after launching the new website and the marketing strategies, we celebrated the following stats:
online orders and sales
• 42% Increase in Online Sales
• 43% Increase in Online Orders
30% Increase in Sales from Google
• 125% Increase in Sales from Email Marketing
website traffic
37% Increase in Page Views
9% Increase in New Users
14% Increase in Sessions
21% Increase in Pages/Session
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