Paradise Fashion, now known as Genet Collection, was founded by Genet Kebede in Addis Ababa, Ethiopia, as a means to help the many people, particularly women, she saw in difficult circumstances in her city and to share the beauty of her country’s rich weaving traditions with the world. She and her team develop authentic, artisan-crafted Ethiopian fashion products and sell them through trade shows, in-store, and online.
Our team worked with Genet to promote the Paradise Fashion brand by designing her website and developing a digital marketing strategy to reach a larger audience across the U.S. As a part of the digital marketing strategy, I developed a video ad to run on Facebook. This video received a Silver ADDY award from the AAF Madison American Advertising Awards local competition in 2019.
All raw footage was provided by the client. I developed the storyboard and copy to edit and create a compelling and engaging video that visually told the Paradise Fashion story.