Roost Coffee Roasters is a fictional coffee roaster brand with roasts sustainably sourced worldwide, from Sumatra and Ethiopia to Colombia and Kenya.
I developed the primary logo, rooster mascot, and color palette. Using the new visual identity, I illustrated the design for the product packaging, featuring a sunrise that changes colors based on the roast, a mural design, and paid digital advertising videos to help bring the brand to life.
This was a passion project to flex my creative skills in my free time. I did all illustrations, graphic design, packaging, and video work shown here.
![](https://cdn.myportfolio.com/1986a1fa-2fd6-4551-9a9e-5b30abed937e/cbb5b5d9-3a6a-492d-abcc-9db946074132_rw_1920.png?h=b34940f95a16fe5b223b348db0bf83e2)
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![](https://cdn.myportfolio.com/1986a1fa-2fd6-4551-9a9e-5b30abed937e/6c18302c-7563-45fa-a628-f12f7678f0af_rw_1200.gif?h=7a261159013615ba4a4a9a8b08a5953a)
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