Roost Coffee Roasters is a fictional coffee roaster brand with roasts sustainably sourced worldwide, from Sumatra and Ethiopia to Colombia and Kenya.
I developed the primary logo, rooster mascot, and color palette. Using the new visual identity, I illustrated the design for the product packaging, featuring a sunrise that changes colors based on the roast, a mural design, and paid digital advertising videos to help bring the brand to life.
This was a passion project to flex my creative skills in my free time. I did all illustrations, graphic design, packaging, and video work shown here.
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