As the Senior Graphic Designer at See Kai Run, I’ve helped evolve the brand’s email design approach by creating flexible, seasonal template systems that bring greater consistency to our visual identity while making the design process more efficient for the creative team.
Each season, I develop the visual direction for our email templates with both the brand and customer experience in mind, considering how layout, imagery, product education, and storytelling can work together to help parents discover the right products for their kids.
Previous Email Design
Examples created before my ownership of email design direction.
Establishing a Seasonal Design Direction
In 2024, I took ownership of developing See Kai Run’s seasonal email templates, building on the existing process while introducing a more intentional visual direction for each season.
Seasonal Template System
Each season, I translate the established visual direction into a flexible set of templates and modules that can be adapted across the email calendar. The system balances consistency with enough variety to support promotional, educational, product-focused, and brand storytelling needs.
