Surely Nut is a fictional peanut butter brand with a taste like no other. They have been recognized for their unique flavors combined with peanut butter and were in need of a new brand identity to fit with their growth.
I developed the primary and secondary logo, logomark, color palette, brand patterns, and tagline. Using the new visual identity, I developed product mockups for three flavor variations, a recipe booklet, and an Instagram account mockup to help the client visualize the products and bring the brand to life.
This project was done as a part of a brand design challenge on Instagram. The challenge was to develop a brand identity for Surely Nut to help promote the brand. All aspects outside of the brand name were developed by myself to create a more rounded and unique brand.
